We Gate intervista Daniela Chiariello, Ceo Activart

FEMALE ENTREPRENEUR PIONEERS INTEGRATED COMMUNICATION TOOLS IN ITALY
In today’s digital world everything is connected. We send music from our laptops to remote speakers using Bluetooth and check emails on the move using smartphones and tablets. More and more of us have apps that carry out remote functions like controlling the thermostat and turning on the oven. Italian entrepreneur Daniela Chiariello was ahead of the curve on this. She understood that for advertising and communication to be successful, it would have to adapt to our digital lives. In 2002 she founded Activart, a Naples-based agency that has pioneered digital integrated communication campaigns for industry, academia and public bodies. Leggi tutto